FREQUENTLY ASKED QUESTIONS:
1. What does Bridget Marmion Book Marketing (BMBM) do?
BMBM is a full-service marketing firm run by a book marketing veteran that offers any support an author or publisher would need: strategic campaign planning, publicity, digital marketing, social media, email campaigns, metadata review, website coordination, blog coaching, and more. Bridget Marmion Book Marketing
2. Who is Bridget Marmion?
Bridget Marmion is the founder and president of BMBM, bringing over 30 years of experience in marketing and publicity from leading publishing houses like Farrar Straus & Giroux (FSG), Random House, and Houghton Mifflin Harcourt. Bridget Marmion on LinkedIn
3. What types of clients do you serve?
BMBM works with both traditional publishers (large and small) and self-publishers; we work with literary agents, and directly with authors, including those traditionally published and independently published. We tailor our services based on our clients’ “promotional ammunition,” target audience, campaign goals and budgets. Bridget Marmion Book Marketing.
4. What is the minimum budget for a full campaign?
Fees begin at $2,500 for consultation and strategic advice. Campaigns that include any implementation begin at $7,500. Bridget Marmion Book Marketing Services
5. What services are offered for authors?
BMBM can provide virtually any service required by a writer: strategic advice as they consider their publishing options; a MARKETING PARTNER plan to accompany their submission to AGENTS and or PUBLISHERS; marketing plans for launch; publicity/media outreach for select titles; pre-order marketing plans; e-mail marketing; digital advertising including ad creation, specific targeting, monitoring, reporting, and adapting the ads.
WHAT SUPPORT DO YOU NEED? Please email bridgetmarmion@gmail.com with WORK TOGETHER? In the SUBJECT LINE.
6. What services are offered for publishers and agents?
See above, especially strategic planning, publicity, digital marketing, email strategy, preorder campaigns, branding and messaging, online advertising, and social media coaching—building on the publisher’s campaign or supporting the publisher’s teams. Bridget Marmion Book Marketing Services
7. What specific marketing capabilities are included? Our capabilities can include, but are not limited to:
- Strategic Planning, Marketing Advice, based on a client’s audience and goals.
- Publicity & Media Relations: press outreach, media training, event planning, radio tours.
- Digital Marketing & Advertising: Facebook, Google Ads, campaign tracking and optimization.
- Social Media: oneonone coaching or full posting support.
- Email Marketing: from setup to template creation, campaign implementation, and analytics.
- Blog Coaching: content strategy, post planning, SEO and tagging optimization.
- Metadata Review of both book and website, to improve discoverability via richer book and website metadata. Bridget Marmion Book Marketing Services
8. What's unique about your approach?
Bridget, a marketing veteran, can create a strategic plan and assemble a team to implement that plan based on a client’s budget and goals. She and her team will tailor campaigns to the individual author or publisher, focusing on messaging that aligns with the author’s authentic voice while using both modern and traditional marketing tools. Bridget Marmion Book Marketing Services
9. Who is on your team?
Experienced colleagues we work with include Rich Kelley, Johanna RamosBoyer, Jennifer Maguire, among others, specializing in areas like SEO, email marketing, publicity, content and platform strategy. About Bridget Marmion Book Marketing
10. How can I contact you?
Email Bridget at bridgetmarmion@gmail.com with WORK TOGETHER? In the Subject line. or use the contact form on the website. The firm is based in New York City; additional contact details are available on the Contact page.
11. Do you share client testimonials or past campaigns?
Yes. The website features detailed testimonials and a client list that includes noted authors, books, and organizations BMBM has supported since 2012. Bridget Marmion Book Marketing Clients
12. Are there resources available to learn more?
The Resources page on our website provides regularly updated links and articles on key topics including AI in publishing, publicity trends, email marketing, metadata, and BookTok strategies. Bridget Marmion Book Marketing Resources.
MY UNIQUE BUSINESS MODEL: After decades in the business, I am proud of my relationships with so many talented publishing professionals. As warranted by the AUTHOR’S GOALS, OUR STRATEGIC PLAN, and BUDGET, I will CREATE A MARKETING CAMPAIGN AND ASSEMBLE A TEAM TO IMPLEMENT THAT COORDINATED CAMPAIGN.