JENNIFER SPIVAK

SALES-FOCUSED DIGITAL ADVERTISING, SOCIAL MEDIA, CONTENT MARKETING with special interests in HEALTH/WELLBEING, SPIRITUALITY, and SELF-HELP

Jennifer is a digital marketing specialist with more than seven years of experience helping brands and individuals sell products and services online. After serving four years as Managing Director of a boutique digital marketing agency which grew 300% under her watch, Jennifer now works as a consultant specializing in customer acquisition via digital advertising, social media, and content marketing. Merging her background in PR and love of analytics, Jennifer works to create engaging, on-brand digital campaigns that drive cost-efficient results and positive ROI.

Twitter: @jennifer_spivak
LinkedIn: www.linkedin.com/in/jenniferspivak
Website: http://www.jenniferspivak.com/

RON HOGAN

E-MAIL MARKETING, ONLINE MARKETING, SOCIAL MEDIA, BOOK BLOGGERS, EDITORIAL DEVELOPMENT

Ron Hogan helped create the literary Internet by launching Beatrice.com in 1995. He spent several years writing about the business side of publishing as a senior editor for GalleyCat, briefly worked with Houghton Mifflin Harcourt as their director of e-marketing strategy, and was part of the inaugural editorial team at Regan Arts, where he published critically acclaimed novels by Beth Hahn, Kermit Roosevelt, Lev AC Rosen, and Karolina Waclawiak.

These days, he’s using all that experience to help publishing companies and individual authors develop stronger connections with their readers. He speaks frequently at book festivals and publishing conferences about how to make the best use of social networking tools, advances in digital publishing, and other transformative trends in the publishing industry.

Ron can also offer Developmental Editing to help fine-tune your novel or narrative non-fiction manuscript as you work toward the clearest possible expression of your voice and your story.

Ron maintains an active presence in New York’s literary scene, including Lady Jane’s Salon, the city’s only monthly reading series dedicated to romance fiction. In addition to regular posts at Beatrice, Ron also writes book reviews and literary features for several other publications.

Twitter: @RonHogan
Facebook: facebook.com/RonHogan
Website: RonHogan.net

RICH KELLEY

CONTENT DEVELOPMENT with special interest in science and technology, American literature; EMAIL MARKETING; SEO; SEM; SOCIAL MEDIA MARKETING, SYSTEMS INTEGRATION, WEBSITE DEVELOPMENT

Rich is Strategic Partner, VP of BRIDGET MARMION BOOK MARKETING

Rich’s thirty years in publishing include stints as editor, editorial director, director of subsidiary rights, marketing director, director of online services, and general manager. Having spent more than twenty years marketing books directly to consumer and specialty audiences, both in print and online, Rich specializes today in consulting in online marketing (including email, SEO/SEM, and analytics), social media marketing, and content development/marketing. For two years, from its launch in July 2010 through October 2012, Rich edited The Reader’s Almanac, the popular blog of The Library of America.

Twitter: @rpmkel
LinkedIn: linkedin.com/in/richkelley
Facebook: facebook.com/richkelley