BRIDGET MARMION

MARKETING, STRATEGIC PLANNING AND COORDINATION, ADULT AND CHILDREN’S BOOKS

As SVP Marketing of Farrar, Straus Giroux, Random House and Houghton Mifflin Harcourt, Marmion has over three decades experience creating, coordinating and implementing campaigns that lead to the bestseller list. At FSG and HMH, Marmion oversaw publicity and marketing, traditional and digital, both adult and children’s books. Her focus has always been helping an author or illustrator hone his message, but most importantly developing campaigns reflecting how that author is most comfortable and effective engaging his/her audience. Her time in sales and marketing at those distinguished houses plus her work with the AAP, including two years as Chair of the AAP Trade Executive Committee, have resulted in extensive contacts and expertise in all channels including retail, K-12, college, library, online and the agent community.

Marmion recognizes that in this era of social media, trusted sources and engaging your target audience, it’s still about strategy and what will have maximum impact for YOU. Our team will include a genre expert as we create your campaign, blending the traditional and the newest marketing tools for maximum impact.

Twitter: @bridgetmarmion
Facebook: facebook.com/BridgetMarmion
LinkedIn linkedin.com/in/bridgetmarmion

 

 

LAURA ROSS

EDITING NONFICTION AND FICTION; GHOSTWRITING; EDITORIAL COLLABORATION; CONSULTATION ON PUBLISHING AND SELF-PUBLISHING

Laura Ross is an author, editor, and publishing consultant with more than thirty years’ experience in New York book publishing. She has served as Editorial Director at Black Dog & Leventhal Publishers and Theatre Communications Group; Vice President/Director of Marketing at Pocket Books; Director of Advertising and Promotion at Simon & Schuster and Penguin Books; and the co-proprietor of a book-packaging firm, Cognoscenti Books. Over all that time, she has also worked as a journalist, book doctor, and ghostwriter.

In 2008, she turned full-time to independent editorial work with a focus on writing and editing nonfiction. She has ghostwritten a variety of memoirs and works of narrative nonfiction for clients including HarperCollins, Sterling, Quayside, and Stone Song Press. Her attributed works include a series of annotated classics, a wellness book, and several works of history—notably, Traveling the Silk Road and Theodore Roosevelt: A Passion to Lead (both Sterling Publishing). She lives in New York City.

 

 

PAMELA TURNER

RETAIL, LIBRARY MARKETING, INTERNATIONAL MARKETING, ONLINE COMMERCE, GLOBAL MARKETS, INSTITUTIONAL CATALOGS OF DIGITAL MEDIA, EDUCATIONAL CONTENT USE AND PROMOTION

Pamela’s evolution in becoming a strategic expert in the publishing world began with post-graduate import-export work in a Tel Aviv buying office. Learning the importance of international markets for products, she carried that knowledge into the operation of Under Cover Books, the Midwest chain of independent bookstores founded by her family. The community of new breed hand-sellers and influencers helped launch popular and topical authors and created destination salons for thinkers. A strong reputation with publishing suppliers enabled Pamela to introduce the concept of digital reading and to encourage publishers to incorporate eBook creation plans into their business sales models.

Pamela entered the digital media arena as Chair of the IDPF’s Business Special Interest Group. She was able to build one of the world’s largest digital marketplaces, OverDrive’s Content Reserve for library patrons and consumers. Then she expanded her library integration work for Ingram’s Content Group.

Since 2000 Pamela has coordinated profitable initiatives for technology software companies and global digital resellers utilizing the opportunities for online commerce with secure digital fulfillment. She has spotlighted the importance of libraries as vital partners in evangelizing e-reading and listening, and has assisted the narrative audio industry in finding effective virtual revenue shelves. Pamela is proud to work with educators, scholars and publishers who continue to offer rich soil for the planting of new curriculum and interactive learning. Recently she marketed the catalog of a Pre-K-3 educational publisher to meet Common Core State Standards for reading teachers and academic vendors.

Throughout her career, Pam has been an advocate for authors, publishers and retailers, by representing and refining the services of global vendors who provide trusted guidance and creative profits.

With her Turn the Page Consultant activities, in all strategies print and digital (marketing and creation of interactive audio/media/enhanced educational tools), Pamela continues to hone her skills in marketing books and reaching readers through EVERY channel, using the timeless and the newest tools, now in a global marketplace.

LinkedIn: http://www.linkedin.com/in/turnthepage