JENNIFER SPIVAK

SALES-FOCUSED DIGITAL ADVERTISING, SOCIAL MEDIA, CONTENT MARKETING with special interests in HEALTH/WELLBEING, SPIRITUALITY, and SELF-HELP

Jennifer is a digital marketing specialist with more than seven years of experience helping brands and individuals sell products and services online. After serving four years as Managing Director of a boutique digital marketing agency which grew 300% under her watch, Jennifer now works as a consultant specializing in customer acquisition via digital advertising, social media, and content marketing. Merging her background in PR and love of analytics, Jennifer works to create engaging, on-brand digital campaigns that drive cost-efficient results and positive ROI.

Twitter: @jennifer_spivak
LinkedIn: www.linkedin.com/in/jenniferspivak
Website: http://www.jenniferspivak.com/

JENNIFER MAGUIRE

PUBLICITY, PR, BRAND EXTENSION, ONGOING PUBLICITY, SOCIAL MEDIA ENGAGEMENT; focus on POP CULTURE, A&E, STYLE, SPORTS, SOCIAL EQUALITY, HISTORY.

Jen has more than twenty years experience in public relations, consumer promotions, marketing communications, and brand licensing. Her projects frequently include IN-STORE EVENTS, CO-BRANDED TIE-INS, CROSS-OVER PLACEMENT and SAMPLING. Prior to launching Maguire Public Relations, Inc. in 2002, Jen’s corporate career included working inside major media and marketing organizations, including Grey Advertising on the Revlon account, Playboy Enterprises, BET, Seventeen media, and Urban Latino magazine.

While at Seventeen, Jen was Director of PR for the brand’s unique in-house, 30-person, full-service marketing machine which produced 200 in-store/fashion show/concert/broadcast live events yearly; editorial; and the brand’s licensing program, working with top manufacturing partners in accessories, books and beauty.

Her career includes a position as the Deputy Press Secretary for a U.S. Presidential campaign’s New Jersey headquarters, where she worked closely with the White House press corps, White House advance teams, and The Secret Service; as well as serving on the staff of a U.S. Senatorial campaign.

Her nonprofit work includes volunteer PR support for The American Run for the End of AIDS (AREA) and their annual co-production with GMHC of NYC’s World AIDS Day Candlelight Vigil; and Feminists for Free Expression anti-censorship advocacy as a founding member and former president. Jen also lends her talents towards indigenous rights advocacy.

She is a member of the Public Relations Society of America, (PRSA), Publicity Club of New York (PCNY), Entertainment Publicists Professional Society (EPPS), Mediabistro, SoloPR and Freelancers Union.

Books Jen has worked on include From The Danube To The Hudson, Bumblebees Can Fly: Creating Climates for Inherent Power & Intentionality To Flourish in Young Men of Color, The Mex Books, The Spinsterlicious Life, The Queen of My Self, The Playboy Interview: The Best of Three Decades; The Playboy Interviews By Alex Haley.

LinkedIn: https://www.linkedin.com/in/jennifermaguire
Twitter: @maguirejen
Facebook: https://www.facebook.com/jennifer.maguire
Website: http://maguirepr.com/

RON HOGAN

E-MAIL MARKETING, ONLINE MARKETING, SOCIAL MEDIA, BOOK BLOGGERS, EDITORIAL DEVELOPMENT

Ron Hogan helped create the literary Internet by launching Beatrice.com in 1995. He spent several years writing about the business side of publishing as a senior editor for GalleyCat, briefly worked with Houghton Mifflin Harcourt as their director of e-marketing strategy, and was part of the inaugural editorial team at Regan Arts, where he published critically acclaimed novels by Beth Hahn, Kermit Roosevelt, Lev AC Rosen, and Karolina Waclawiak.

These days, he’s using all that experience to help publishing companies and individual authors develop stronger connections with their readers. He speaks frequently at book festivals and publishing conferences about how to make the best use of social networking tools, advances in digital publishing, and other transformative trends in the publishing industry.

Ron can also offer Developmental Editing to help fine-tune your novel or narrative non-fiction manuscript as you work toward the clearest possible expression of your voice and your story.

Ron maintains an active presence in New York’s literary scene, including Lady Jane’s Salon, the city’s only monthly reading series dedicated to romance fiction. In addition to regular posts at Beatrice, Ron also writes book reviews and literary features for several other publications.

Twitter: @RonHogan
Facebook: facebook.com/RonHogan
Website: RonHogan.net

RICH KELLEY

CONTENT DEVELOPMENT with special interest in science and technology, American literature; EMAIL MARKETING; SEO; SEM; SOCIAL MEDIA MARKETING, SYSTEMS INTEGRATION, WEBSITE DEVELOPMENT

Rich is Strategic Partner, VP of BRIDGET MARMION BOOK MARKETING

Rich’s thirty years in publishing include stints as editor, editorial director, director of subsidiary rights, marketing director, director of online services, and general manager. Having spent more than twenty years marketing books directly to consumer and specialty audiences, both in print and online, Rich specializes today in consulting in online marketing (including email, SEO/SEM, and analytics), social media marketing, and content development/marketing. For two years, from its launch in July 2010 through October 2012, Rich edited The Reader’s Almanac, the popular blog of The Library of America.

Twitter: @rpmkel
LinkedIn: linkedin.com/in/richkelley
Facebook: facebook.com/richkelley