Will Twitter’s new video ad cost you followers?

Twitter now sells the video spot above the fold for 24-hour slots,

Will it change who/how your audience uses Twitter? Just the latest example of why anyone in marketing has to stay informed of the changes in the platforms that matter most to the target audience of their authors and clients.

As Janko Roettgers @jank0 reports in Variety, “It remains to be seen how users will react to the new ad unit. Twitter already faced a major backlash this past weekend after reports surfaced that the company was going to roll out a timeline curated by algorithms soon. Twitter CEO Jack Dorsey responded to the reports in a series of tweets, denying some claims and assuring users that they’d always have access to the unfiltered timeline.”

The first video Twitter users will see for a very long 24 hours is…