FREE Author Workshop: Six Things a Publicist, Bookseller, Social Media Specialist, and Marketing Director Want Every Writer to Know at the Brooklyn Book Festival on September 16

Jessica Stockton Bagnulo, Rich Kelley, Bridget Marmion, and Jen Maguire will be sharing six tips each in a free author workshop at the Brooklyn Book Festival to help writers at various stages of the publishing process — writing, pre-publication, launch, and post-publication — decide the best next steps in terms of increasing their visibility and marketing their work.

The workshop — Six Things a Publicist, Bookseller, Social Media Specialist, and Marketing Director Want Every Writer to Know — will take place on Sunday, September 16 at 3:00 PM in Room 3213 at St. Francis College, 180 Remsen Street as part of the Brooklyn Book Festival.

Participants in this workshop:

Jessica Stockton Bagnulo is the Co-Owner of Greenlight Bookstore, where she is also the Events & Marketing Director. Prior to founding Greenlight in 2009, she had worked in NYC bookstores, publishers, and literary agencies for over 10 years. Greenlight Bookstore now has two store locations and hosts over 200 author events a year across the city.

Rich Kelley is a hands-on marketing pro who has spent years doing online marketing (including online advertising, SEO/SEM, and analytics), email marketing, social media coaching, and content development/marketing for both for-profit and non-profit publishers as well as traditionally-published and self-published authors.

Bridget Marmion was SVP of Marketing at FSG, Random House, Houghton Mifflin Harcourt and launched her own marketing firm six years ago. YOUR EXPERT NATION is now called BRIDGET MARMION BOOK MARKETING, providing publicity, social media, website, email and marketing support to publishers and directly to authors.

Jen Maguire is a public relations consultant specializing in strategic brand positioning, media relations, and eco-system collaboration. Her background includes time in magazine publishing and marketing communications.

Bridget Marmion Book Marketing at The Brooklyn Book Festival — September 16-17, 2017

Experts from Bridget Marmion Book Marketing turned out in force at this year’s Brooklyn Book Festival!

On Saturday, September 16, the Brooklyn Book Festival took over MetroTech Commons to celebrate Children’s Day with workshops, readings, and panel discussions about children’s literature. Booths featuring authors signing books and publishers displaying their titles filled the square. YEN founder and president Bridget Marmion participated in helping author/teacher Pam Saxelby maximize the impact of her first appearance at the festival. The Saxelby booth celebrated the publication of JOSIE THE GREAT, written by Pam and illustrated by her daughter, cheesemonger Anne Saxelby. You can sample the flavor of Children’s Day at the festival in this video.

On Sunday, September 17, the Festival moved to Borough Hall Plaza and many of the nearby venues for what has become the largest free literary event of the year in New York City: a full day of concurrent readings, interviews, panel discussions, workshops, and much more. Bridget and YEN VP Rich Kelley were there early to help launch the debut of Library of America as an exhibitor at the Festival and, by day’s end, with the help of several raffles, collect far more emails than LOA expected. In the afternoon Bridget and Rich joined YEN experts Anne Kostick and Jennifer Maguire at St. Francis College for a free workshop on “How to Reach Readers” — and for the fourth consecutive year the workshop drew an enthusiastic overflow crowd. Experience some of the day in this short video.

Free BMBM Panel on HOW TO REACH YOUR READERS on Sunday, 9/17 at The Brooklyn Book Festival

For the fourth consecutive year, Bridget Marmion Book Marketing will be conducting a free workshop at the Brooklyn Book Festival. This year’s workshop will feature four YEN experts and will be on

HOW TO REACH YOUR READERS: What You Need to Know from the Publicity, Social Media, Audio, and Marketing Professionals of BRIDGET MARMION BOOK MARKETING

Join us for practical tips on reaching your readers via mobile, audio, publicity, thought leader placement, email marketing, and social media platforms (including Instagram, Facebook, Twitter, LinkedIn). Whether your books are fiction or nonfiction, authors, agents, and publishers should attend for the latest News You Can Use from industry pros.

The Festival Day is Sunday, September 17. Events begin at 10:00 AM and run until 6:30 PM. The YEN workshop will take place at 3:30 PM in Room 4202 at St. Francis College, 180 Remsen Street.

Participants:

Bridget Marmion founded BRIDGET MARMION BOOK MARKETING, INC. after decades at FSG, Random House, Houghton Mifflin. She specializes in strategic planning, integrating traditional and digital marketing.

Anne Kostick is a writer, editor, producer, and partner in Foxpath IND, working with digital and print publishers, audio production and distribution firms, educational organizations, and nonprofits.

Rich Kelley is a hands-on marketing pro who has spent years doing online marketing (including online advertising, SEO/SEM, and analytics), email marketing, social media coaching, and content development/marketing for both for-profit and non-profit publishers.

Jennifer Maguire is a PR specialist in media relations, B2B and B2C storytelling, and thought leader placement.